Aroma is a family run business operating across the south of England. The Urel family established Aroma in 2010, creating an extensive menu featuring dishes from all around the world.


Mr Urel known as Jan to many of his regular customers opened his first branch in the summer of 2010 in the market town of Ringwood, after 2 successful years he then expanded the business and opened a branch in the high street of Lymington Town in 2012 introducing a large takeaway section to there already substantial menu. 

Following another couple of successful years running the two branches, Mr Urel seeked further business opportunity in the coastal town of Poole in Dorset in the spring of 2014. 

With an established customer base and popularity in all three locations, Mr Urel decided to head back across to Hampshire, finding the perfect spot within Totton shopping centre, with a pedestrianised shopping environment Aroma Totton hit off to a good start, it has since been sold as an Aroma franchise but is still the popular little family run cafe Mr Urel had set it up to be.


After franchising Totton it wasn't long before Mr Urel went looking for more business opportunity, and found a little gem hidden in the quaint picturesque market town of Wimborne, Dorset, famous for its historical minster and model town he had a great welcoming in the summer of 2017. 

While Mr Urel's focus was on Aroma Wimborne, the business was still expanding, with a request to open up a franchise in Shirley High street Southampton, he gladly accepted and a lovely couple started there journey of business by opening there very own Aroma later in the year of 2017. 

Taking a few years to focus on current business, lots of refurbishments, even some extensions! 2018 & 2019 was a little break, compared to the reality that the last 10 years was for the Urel Family. 

2020... a year that we'll all never forget, it hasn't been an easy one, but with the plans of a new branch in the seaside town of Bournemouth fast approaching Covid 19 didn't stop Mr Urel, he adapted the businesses to offer a takeaway and delivery service and still managed to provide the locals with the much loved friendly service aroma is know most for.


As soon as the government allowed Aroma Exclusive Bournemouth finally opened there doors in July 2020, the exclusiveness of Aroma Bournemouth was their evening menu, switching from the already established day menu offering breakfast, lunch and dinner 364 days of the year 8am - 5.3-pm. Aroma Exclusive introduced the charcoal BBQ grill, wood fired pizza oven and their specialty pasta chef!

Although The Urel's have got enough to keep them busy, their always looking and interested in business opportunities so watch out Aroma might just come to a town near you!